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网址：www.jjftec.com
邮箱：jinjianfengzhineng@163.com
电话：15818753475
地址：深圳市福田区沙头街道翠湾社区新洲路2015号金享楼1栋5楼501
Industry news
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- 作者: 创业家
- 来源: 百家号
- 日期: 2023-07-21
- 浏览次数: 336次
The chief strategic officer of Alibaba Group and Chief Education of the Lakeside University -Zeng Ming: "In the future, no one -selling opportunity will become one. Under a specific scenario, the MINI supermarket that reaches users within a particular scenario uses the advantages of smart hardware+IoT to interact with users to complete a cloud+end reconstruction. It is a bit like the big explosion of the iPhone+app! This is a very exciting future!" "
At present, new retail is a hot topic. Some people say that no one is convenient to be new retail; some people say that online and offline omni -channel services are new retail; others say it is based on artificial intelligence big data.
What is "new retail"
As the name suggests, new retail is "new retail method", but new retail is not a simple way to change the original traditional retail method in the simple sense. It pursues more, faster, better.
In recent years, unmanned shops are a form of new retail.
At first, the establishment of Amazon's unmanned supermarket attracted major media.
Amazon unmanned store relies on big data provided by artificial intelligence, adopts unmanned technology, online and offline interoperability services, so that consumers can buy cheaper products more quickly and conveniently.
After Amazon's unmanned supermarket, Ma Yun's unmanned stores followed closely. Various unmanned convenience stores financing more than 100 million yuan, accounted for full scenery.
Why is new retail the future development trend?
First of all, the era of big data provides a development platform for new retail. To change the traditional retail method, then online and offline opening is a must. In the future, retail will take big data as the foundation, and use young consumers as a service target to fully tap the young people. This is an inevitable trend under consumption upgrade and technological progress.
Secondly, from the perspective of business, new retail, especially unmanned supermarkets, its biggest advantage is that it uses advanced technology to replace manpower and labor, thereby playing the goal of saving labor costs and improved ping effects. Cost is the key to whether unmanned supermarkets can subvert traditional supermarkets.
The future trend of unmanned sales machines
New retail has become an irreversible development trend in the future. The unmanned model is inevitable, and unmanned vending machines are the most important future trend. It is known as the most profitable tool for the next five years.
Why do you say that? Because unmanned vending machines have the big data and convenient advantages of unmanned stores, they also burst into unmanned shops in the profitability.
1. Low cost
The fixed cost of traditional storefronts (mainly store rent, labor cost)
(1) Store rent
As we all know, the store rent is the core and heaviest cost of offline stores. Assuming that the store rent is 10 yuan/day/square meter, the average single storefront is 120 square meters, the rent of 1 day is 1200 yuan, the one -year rent is 430,000 yuan; the one -year rent is 430,000 yuan;
(2) labor cost
Generally, a 120 -square -meter convenience store needs to be equipped with 6 clerks, and the cashier+tiblighter two shifts. Suppose the average annual salary of one clerk is 50,000 yuan, and the salary of 6 employees a year is 300,000 yuan.
Store rent+labor cost = 730,000 yuan/year, accounting for 73/170%of the annual sales ratio, the cost accounts for nearly half of the entire sales.
At present, the continuous rise in stores+labor costs is an irreversible trend, which will only become higher and higher. Therefore, reducing the rent cost of storefronts and reducing labor costs is an inevitable choice for traditional stores to upgrade.
Compared with traditional stores, unmanned sales machines occupy a small area and do not need to consider the problem of labor costs. It is also unmanned retail. It is different from Jack Ma's unmanned supermarkets that need more than a dozen clerks to maintain order and science goods. Unmanned vending machines do not need to sell goods. Consumers have completely self -service purchasing products. The simple and convenient purchase and payment method has fully meet consumer needs.
2. High anti -theft performance
The quality of consumers is uneven, and the credit system is still under construction. The stolen incident occurred in unmanned shops, and it troubled the operation of the unmanned shop. Even the online strategy list of free shops can be collected on the Internet. The operation of unmanned storefronts has high requirements for consumers' quality, and unmanned selling machines avoid this problem. Payment first and then pick up the goods. This method will not affect the consumer's purchase experience, but also provides a guarantee for merchants.
3. Fast and wider range of layout
Unmanned vending machines occupy a small area and flexible placement, which can quickly occupy business opportunities. It is a great advantage for companies that want to quickly occupy the entrance as a strategy. And unmanned stores still need to consider the location carefully. The appropriate store location and store size have to consider factors including.
4. No need to support too much technical support
Unmanned shops use RFID technology (radio frequency recognition technology). RFID is a wireless communication technology that can identify specific targets and read and write related data through wireless telecommunications signs without the need to establish mechanical or light contact between the system and specific targets. However, according to the Wall Street Journal, when Amazon GO stores accommodate more than 20 consumers at the same time, it will affect the photography recognition system. And the cost of the RFID label is not low. In fact, when we return to the essence of technology, our original intention is to use big data to better understand consumers, and unattended machines can also do this, and we do not need additional costs, and technology is very mature.
If the prospect is good, can the project be free to pick?
Although the prospect of unmanned stores is good, it is not you to buy two unmanned vending machines to easily operate profitability.
1. The selling point of the vending machine is very important
What can be attracted to consumers? Or what consumers need. It is very important to understand this for entrepreneurs. Fast consumer goods are more suitable for automatic vending machines, such as common snacks, beverages, and instant noodles.
2. Choose the right point
Although automatic vending machines occupy a small area, they do not need to consider the problem of location selection. Points are very important for operating automatic vending machines. At present, the more recommended points are schools (downstairs downstairs, teaching buildings, library halls, beside playgrounds, etc.), hospitals (waiting rooms, consulting service halls, inpatient buildings, etc.), subway, high -speed rail, train station, bus station, waiting room, etc.
The space where the space is relatively closed and the competition is small. In addition, when choosing points, it depends on the quality of the traffic. It is not necessary to have a large number of people. For example, the traffic at the train station has a particularly large traffic. It is where everyone gets in and off the car.
The trend of new retail is irreversible, and unmanned vendors will usher in a bright spring under the influence of the new retail environment.
At present, new retail is a hot topic. Some people say that no one is convenient to be new retail; some people say that online and offline omni -channel services are new retail; others say it is based on artificial intelligence big data.
What is "new retail"
As the name suggests, new retail is "new retail method", but new retail is not a simple way to change the original traditional retail method in the simple sense. It pursues more, faster, better.
In recent years, unmanned shops are a form of new retail.
At first, the establishment of Amazon's unmanned supermarket attracted major media.
Amazon unmanned store relies on big data provided by artificial intelligence, adopts unmanned technology, online and offline interoperability services, so that consumers can buy cheaper products more quickly and conveniently.
After Amazon's unmanned supermarket, Ma Yun's unmanned stores followed closely. Various unmanned convenience stores financing more than 100 million yuan, accounted for full scenery.
Why is new retail the future development trend?
First of all, the era of big data provides a development platform for new retail. To change the traditional retail method, then online and offline opening is a must. In the future, retail will take big data as the foundation, and use young consumers as a service target to fully tap the young people. This is an inevitable trend under consumption upgrade and technological progress.
Secondly, from the perspective of business, new retail, especially unmanned supermarkets, its biggest advantage is that it uses advanced technology to replace manpower and labor, thereby playing the goal of saving labor costs and improved ping effects. Cost is the key to whether unmanned supermarkets can subvert traditional supermarkets.
The future trend of unmanned sales machines
New retail has become an irreversible development trend in the future. The unmanned model is inevitable, and unmanned vending machines are the most important future trend. It is known as the most profitable tool for the next five years.
Why do you say that? Because unmanned vending machines have the big data and convenient advantages of unmanned stores, they also burst into unmanned shops in the profitability.
1. Low cost
The fixed cost of traditional storefronts (mainly store rent, labor cost)
(1) Store rent
As we all know, the store rent is the core and heaviest cost of offline stores. Assuming that the store rent is 10 yuan/day/square meter, the average single storefront is 120 square meters, the rent of 1 day is 1200 yuan, the one -year rent is 430,000 yuan; the one -year rent is 430,000 yuan;
(2) labor cost
Generally, a 120 -square -meter convenience store needs to be equipped with 6 clerks, and the cashier+tiblighter two shifts. Suppose the average annual salary of one clerk is 50,000 yuan, and the salary of 6 employees a year is 300,000 yuan.
Store rent+labor cost = 730,000 yuan/year, accounting for 73/170%of the annual sales ratio, the cost accounts for nearly half of the entire sales.
At present, the continuous rise in stores+labor costs is an irreversible trend, which will only become higher and higher. Therefore, reducing the rent cost of storefronts and reducing labor costs is an inevitable choice for traditional stores to upgrade.
Compared with traditional stores, unmanned sales machines occupy a small area and do not need to consider the problem of labor costs. It is also unmanned retail. It is different from Jack Ma's unmanned supermarkets that need more than a dozen clerks to maintain order and science goods. Unmanned vending machines do not need to sell goods. Consumers have completely self -service purchasing products. The simple and convenient purchase and payment method has fully meet consumer needs.
2. High anti -theft performance
The quality of consumers is uneven, and the credit system is still under construction. The stolen incident occurred in unmanned shops, and it troubled the operation of the unmanned shop. Even the online strategy list of free shops can be collected on the Internet. The operation of unmanned storefronts has high requirements for consumers' quality, and unmanned selling machines avoid this problem. Payment first and then pick up the goods. This method will not affect the consumer's purchase experience, but also provides a guarantee for merchants.
3. Fast and wider range of layout
Unmanned vending machines occupy a small area and flexible placement, which can quickly occupy business opportunities. It is a great advantage for companies that want to quickly occupy the entrance as a strategy. And unmanned stores still need to consider the location carefully. The appropriate store location and store size have to consider factors including.
4. No need to support too much technical support
Unmanned shops use RFID technology (radio frequency recognition technology). RFID is a wireless communication technology that can identify specific targets and read and write related data through wireless telecommunications signs without the need to establish mechanical or light contact between the system and specific targets. However, according to the Wall Street Journal, when Amazon GO stores accommodate more than 20 consumers at the same time, it will affect the photography recognition system. And the cost of the RFID label is not low. In fact, when we return to the essence of technology, our original intention is to use big data to better understand consumers, and unattended machines can also do this, and we do not need additional costs, and technology is very mature.
If the prospect is good, can the project be free to pick?
Although the prospect of unmanned stores is good, it is not you to buy two unmanned vending machines to easily operate profitability.
1. The selling point of the vending machine is very important
What can be attracted to consumers? Or what consumers need. It is very important to understand this for entrepreneurs. Fast consumer goods are more suitable for automatic vending machines, such as common snacks, beverages, and instant noodles.
2. Choose the right point
Although automatic vending machines occupy a small area, they do not need to consider the problem of location selection. Points are very important for operating automatic vending machines. At present, the more recommended points are schools (downstairs downstairs, teaching buildings, library halls, beside playgrounds, etc.), hospitals (waiting rooms, consulting service halls, inpatient buildings, etc.), subway, high -speed rail, train station, bus station, waiting room, etc.
The space where the space is relatively closed and the competition is small. In addition, when choosing points, it depends on the quality of the traffic. It is not necessary to have a large number of people. For example, the traffic at the train station has a particularly large traffic. It is where everyone gets in and off the car.
The trend of new retail is irreversible, and unmanned vendors will usher in a bright spring under the influence of the new retail environment.