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• 来源: 前瞻网
• 日期: 2023-07-21
• 浏览次数: 356次

The development potential of the self -service vending machine industry has huge potential, and the market space is broad

With the take -off of the Chinese economy, since the end of the last century, after nearly two decades of development, the domestic self -service vending machine industry has developed well. According to incomplete statistics, my country's self -service vending machines are mainly distributed in developed areas of coastal areas such as Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Hangzhou, and Zhejiang. Due to the flexibility and low operating costs of the self -service vending machine, it is widely welcomed by consumers and merchants. The development potential of the self -service vending machine industry has huge potential, and the market space is broad.

The automatic sales machine industry has entered the 3.0 era

With the continuous improvement of automatic sales machine models, sales categories have been widened. Early automatic vending machines in the Chinese market only accepted coins or small noodle banknotes, and only sold low temperature bottles or listening drinks. A device can sell beverages and foods at the same time and can set up independent double rooms. Cold and cold can still be sold continuously to convert a one -time coin. Intelligent vending machines that support the Internet and mobile payment can not only sell beverages and foods, the exit of the product cabinet can also prevent any products with moderate size, including fast food, daily necessities, and so on.

Analysis of the development process of automatic sales machine model

Source: Foresight Industry Research Institute organized

In 2018, the market size of Chinese self -service vending machines reached about 19 billion

From the perspective of the market size, according to the statistics of the "China Self-Assisted Cargo Industry Marketing Planning Forecast and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute, from 2013 to 2017, the market size of Chinese self-service vending machines is growing rapidly. In 2013, the market size of China's self -service vending machine was only 1.9 billion yuan. By 2016, the market size of China's self -service vending machines increased rapidly to 7.5 billion yuan, an increase of 74.42%year -on -year. As of 2017, the market size of China's self -service vending machines exceeded 10 billion yuan to 12 billion yuan, a year -on -year increase of 60%. In 2018, the market size of China's self -service vending machines reached about 19 billion yuan, an increase of 58.5%year -on -year.

From 2011-2018, China's self-service vending machine market size statistics and growth situation

Data source: Foresight Industry Research Institute organized

Regional formats with the most distributed self -service vending machines: factory/office building

Based on research on the global retail market, when the per capita GDP reaches $ 10,000, consumers' demand for automatic vending machines will usher in an outbreak. With the introduction of mobile technology, self -service vending machines will become a major emerging channel for FMB retail. On the whole, the amount of automatic sales of automatic vending machinery in my country has grown rapidly, but compared with my country's huge population base, the overall penetration rate of self -service vending machines in my country is still very low. At present, it is mainly to spread towards first- and second -tier cities. Third and fourth -tier cities are still yet to be developed, and the market space is huge.

Specifically, cities with high penetration rates of self -service vendors in my country are distributed in the Pearl River Delta, Yangtze River Delta and Bohai Rim areas. The main cities include Beijing, Shanghai, Guangzhou, Shenzhen, Hebei, Shandong, Shanxi, Liaoning, Jiangsu and Zhejiang. According to statistics, the total share of these areas is close to 80%, and the total share of other cities across the country is only 20.5%.

The penetration rate of Chinese self -service vending machines is distributed according to the regional distribution

Data source: Foresight Industry Research Institute organized

Judging from the format of the self -service distribution point, according to the survey, the main distribution point of the current self -service vending machine is located at the factory/office building, accounting for 34.4%; followed by the subway/railway station is also one of the locations of the owner of the self -service vending machine, accounting for 22.8%.

Statistics of the regional point distribution of Chinese self -service vending machines

Data source: Foresight Industry Research Institute organized

Capital Hot Accelerating Industry Process

With the change of economic development and domestic consumption concepts, automatic vending machines have become emerging markets for fast -moving consumer goods layout, attracting many drinking companies and even giants. Since 2016, the new retail industry and new species and new species have accelerated significantly. Ali and Tencent & JD Group recruited soldiers to buy horses to start a competition in many fields. Traditional retail companies are not far behind, relying on their respective resources to actively try in some fields. Looking at the new retail format of this round, the layout mainly focuses on the two main lines: First, the digital platformization of offline retail, obtain massive transactions and user data, and then conduct precise marketing and selection layout. The second is to centered consumers and carry out the restructuring of the people's freight farm around consumers, focusing on user experience and convenience.

According to statistics, the cumulative financing amount in the field of unmanned retail so far has exceeded 50 billion yuan. With the help of capital, startups will quickly burn money to occupy the market. Among them, unmanned shelves have become the most fierce areas of unmanned retail competition in the second half of the year, and there are more than 50 market players.

Analysis of the financing situation of Chinese self-service vending machines in 2016-2018

Source: Foresight Industry Research Institute organized

Analysis of the five major development trends of China's self -service cargo sales machine industry

In recent years, unmanned convenience stores and various new self -service equipment have successively appeared in the public's vision. If unmanned supermarkets, unmanned coffee shops, and seafood sales equipment, the market has shown a prosperous scene.

On the product side, the products provided by automatic vending machines are more abundant and pay more attention to the concept of healthy life; on the technical side, the automatic vending machine will carry out multiple service methods with intelligence as the core, such as big data intelligent operations and face recognition.

On the corporate side, traditional self -service vending machine companies have enabled the equipment through artificial intelligence technology, which makes the equipment more flexible, thereby promoting the self -service vending machine to serve more scenarios and providing convenient and fast services for various scenarios. Therefore, the infiltration rate of self -service vending machines will be higher; in addition, companies can also promote new products through intensive self -service vending machine distribution points.

Source: Foresight Industry Research Institute organized